Marketing Management

1. Marketing Management
2. Best Course of Action
3. SWOT Analysis of Maggi as Brand
4. Tools in Marketing PR
5. Methods of Consumer / Dealer Promotion
Nature & Scope of Marketing: Marketing is an ancient art & is everywhere. Formally or informally, people & organizations engage in a vast numbers of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. It is embedded in everything we do- from the clothes we wear, to the web sites we click on, to the ads we see. Marketing deals with identifying & meeting human & social needs or it can be defined as ―meeting needs profitably‖. The American Marketing Association has defined marketing as ―an organizational function & a set of processes for creating, communicating & delivering value to the customers & for managing customer‘s relations in ways that benefit the organization & the stake holders etc…