MBA III & IV SEM MARKETING (THINK-TANK)

Business Policy and Strategic Management

Introduction: Business policy-evolution of the concept. Difference between business policy and strategic management. Corporate governance- concept, issues, models, evolution and significance. Introduction to Strategic Management-Concept importance of strategic Management, Strategy & Competitive Advantage, Strategy Planning & Decisions, strategic Management Process. Top management perspective: Establishing company direction-developing strategic vision, setting objectives and crafting a strategy-Internal & …

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Sales and Distribution Management

The Sales Management- Introduction to sales management and sales organization, Sales function & policies, Personal selling – nature, scope & objectives, Formulating Personal selling strategy. Planning the Sales Effort- Sales planning and Budgeting, Estimating Market Potential and Sales forecasting, Setting the sales territory & quotas, Sales and cost Analysis. Organizing and Directing the sales Force- …

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Marketing of Service

Service, Services Marketing The Services Triangle Internal Marketing External Marketing Interactive Marketing Consumer Behavior Consumer Expectation Zone of Tolerance Service Perception Consumer Decision Process Customer Satisfaction Customer Delight Customer Retention Customer Loyalty Service Quality Moments of Truth Customer Relationship Management/Relationship Marketing Market Segmentation and Targeting Customization Service Positioning Traditional Marketing Mix Extended Marketing Mix Latent …

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Business Law

Contract Act: Contract vs. Agreement, Element of valid contract, Offer and Acceptance Rules regarding revocation of offer and acceptance, Standard form contract a new innovation to suit the needs, Consideration Essential elements. Exception to the Rule No consideration no contract Privity of contract and consideration, Capacity to contract, Free consent coercion, undue influence, misrepresentation, fraud. …

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Business Ethics and Ethos

Business Ethics: Nature, scope and purpose of ethics; Relevance of values; Importance of Ethics & moral standards; Ethics & Moral Decision Making. Corporate Social Responsibility: Nature, scope & Importance; Corporate Governance: Concept, Importance for Industry; Ethical Issues related with Advertisements, Finance, Investment, Technology; Secular versus Spiritual Values in Management; Work ethics: concept of Swadhrama. Gandhian …

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