Category: Commerce(Video)

Management is an all pervasive activity .It is carried out in every Functional areas of every organization. In modern Business organization , following are the main functional areas of management.

Reference groups are very important role player in buying decision process. Customers refer to their friends, family, colleagues, neighbors etc in the process of buying some offering s of marketers. So, marketers should keep in mind the reference groups of customers as these have impact on buying decision process.