Commerce(Video)

Reference Groups Lecture by Prity Birla.

Reference groups are very important role player in buying decision process. Customers refer to their friends, family, colleagues, neighbors etc in the process of buying some offering s of marketers. So, marketers should keep in mind the reference groups of customers as these have impact on buying decision process.

Consumers need and Marketer’s Role Lecture by Prity Birla.

The term “consumer” refers to an individual who buys goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies .Marketers create demand. Demand is the willingness to buy a particular product or service. It is caused by …

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Career Planning And Career development

This is a part of lecture presented by Ms. Divya Jangid Asst. Professor of B.C.S.M. The video is about Career Planning and development. Career development is a devising an organizational system of career movement and growth opportunities from point of entry of an individual in employment to point of his retirement.

Method Of Credit Creation Lecture by Ms. Divya Jangid.

This is a part of lecture presented by Ms. Divya Jangid Asst. Professor of B.C.S.M. The video is about Methods of credit creation. Credit is derived from credo means trust. Credit creation by 3 methods-I credit creation by issue of bank notes. II credit creation through cash deposits and credit deposits III credit creation through …

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Managerial Grid Lecture by Dr. Tripti Vijaywargia.

This is a part of lecture presented by Dr. Tripti Vijaywargia, Asst. professor of Biyani Girls College. Managerial Grid is one of the leadership style which is developed by OHIO State Study. This style of leader is most apprehensive about the requirements and approach of members of his/her team. These people activate under the assumption …

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Groups Lecture

This is a part of lecture presented by Dr. Tripti Vijaywargia, Asst. professor of Biyani Girls College. It is a collection of persons who have regular contact and recurrent interaction, mutual power, common feeling of friendship, and who work together to achieve a common set of goals. An organization is a group based on relationship …

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