Marketing Management
1. Marketing Management 2. Best Course of Action 3. SWOT Analysis of Maggi as Brand 4. Tools in Marketing PR 5. Methods of Consumer / Dealer Promotion Nature & Scope of …
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1. Marketing Management 2. Best Course of Action 3. SWOT Analysis of Maggi as Brand 4. Tools in Marketing PR 5. Methods of Consumer / Dealer Promotion Nature & Scope of …
1. Marketing Management
2. Best Course of Action
3. SWOT Analysis of Maggi as Brand
4. Tools in Marketing PR
5. Methods of Consumer / Dealer Promotion
Nature & Scope of Marketing: Marketing is an ancient art & is everywhere. Formally or informally, people & organizations engage in a vast numbers of activities that could be called marketing. Good marketing has become an increasingly vital ingredient for business success. It is embedded in everything we do- from the clothes we wear, to the web sites we click on, to the ads we see. Marketing deals with identifying & meeting human & social needs or it can be defined as ―meeting needs profitably‖. The American Marketing Association has defined marketing as ―an organizational function & a set of processes for creating, communicating & delivering value to the customers & for managing customer‘s relations in ways that benefit the organization & the stake holders etc…
Nature and Scope of Managerial Economics, role and Responsibility of a Managerial Economist. The fundamental concepts of Managerial Economics, theory of the firm and the role of profits Theory of Demand- …
Nature and Scope of Managerial Economics, role and Responsibility of a Managerial Economist. The fundamental concepts of Managerial Economics, theory of the firm and the role of profits Theory of Demand- concept, determinants of Demand, Demand Function and econometric techniques. Theory of Supply- concept, determination, analysis, supply function. Elasticity of Demand- concept, measurement. Concept of Consumer’s surplus.
Analysis and costs estimation-economic Concept of Cost, Different Types of Cost: Managerial uses of cost Function; Production Function to cost function-long run and short run total cost, Break-even Analysis Make or Buy Decisions.
Market structure and pricing decisions-the competitive and monopoly model, monopolistic competition and oligopoly, pricing of multiple products.
National income-concept and measurement. Business cycles, fiscal policy, Inflation. The new economy-definition and characteristics.
