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Product Offering Setting Product Strategy Brand Management Identifying and Establishing Brand Positioning and Values Managing Brands Understanding Brand Equity Branding Strategy Managing Brands over Geographic Boundaries and Market Segments
Management an Overview, Management Defined, Functions of Management, Managerial Roles and responsibilities, System and Contingency Approach for understanding organizations, Management Thought-Classical Perspective, Scientific Management, Administrative Management, Bureaucratic Management, Behavioral Perspective. Managerial …
