Marketing Management (BBA & MBA) Gurukpo

Dr. Sakshi Arora, Assistant Professor, Biyani Groups of colleges, Jaipur explains about Marketing management. It is the process of planning, implementing and controlling the marketing programmes to achieve marketing goals. It also focuses on market where seller and buyer meet together and enter into transaction. It performs all managerial functions in the field of marketing. It builds up appropriate marketing plans or marketing mix to fulfill the set goals of the,