Year: 2016

Reference groups are very important role player in buying decision process. Customers refer to their friends, family, colleagues, neighbors etc in the process of buying some offering s of marketers. So, marketers should keep in mind the reference groups of customers as these have impact on buying decision process.

This is a part of lecture presented by Divya Jangid, Asst. Professor of Biyani Girls College. Performance appraisal is a process of evaluating employee performance and potentiality of employee. It is used to increase organization effectiveness, act as basis of compensation ,reward, training and development. There are two methods used for performance appraisal-traditional and modern.