What is consumer buying Behavior

This Video by Mr. Manish Sharma, Assistant Professor, Biyani group of colleges defines the meaning of consumer buying behavior. The factors which influence buying behavior includes price, quality, quantity and packaging.

Types of Advertisement

In this video Mrs. Pratibha Bohra, Assistant Professor, Biyani Girls College explains about types of Advertisement. There are many types of advertisement and can be classified on seven bases as given …