Month: March 2016

This is a part of lecture presented by Chitrangi Sharma, Asst. Professor of Biyani Girls College. How to introduce yourself denotes that how should you give your introduction in an effective way? How can we make a good first impression?

The term “consumer” refers to an individual who buys goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies .Marketers create demand. Demand is the willingness to buy a particular product or service. It is caused by a need or motive.