Category: Video Lectures

The term “consumer” refers to an individual who buys goods and services for personal use. The consumer makes the decision on whether to purchase a product or not; thus the consumer is the target of marketing strategies .Marketers create demand. Demand is the willingness to buy a particular product or service. It is caused by a need or motive.

This is a part of lecture presented by Dr. Tripti Vijaywargia, Asst. Professor of Biyani Girls College. The video is about On-The-Job Training (OJT). On-the-job training is a type of talent maturity where a employee learns how to do the work through hands-on knowledge. This is in difference to skill formation that is purely cognitive or perceptual. OJT generally gives the trainee the opportunity to work in the same place and with the same equipment that will be used regularly which can make it an efficient approach to learning new things. It can also be a useful tool to helping unemployed people develop new job skills. Poor OJT, however, can result in the trainee developing poor work habits. Training an employee on the job can is one of the most effective teaching methods because it gives the worker practical experience with the tools and equipment he or she will be working with each day. As such, on-the-job training is one of the most common types of training used in the workplace, especially for vocational jobs, such as those in manufacturing. Often, this type of training is unstructured: the new employee is assigned to an experienced worker or supervisor, who demonstrates how the job is done. The trainee may shadow the other worker or workers for several shifts, while learning the steps that make up the job and how to use all of the required equipment. Training is usually conducted one-on-one, and the new worker generally has the chance to perform the different parts of the job with direct supervision.