Ability to feel
The salesman with poor empathy. He aims at the target as best he can and proceeds along his sales track; but if his target—the customer—fails to perform as predicted, the sale is missed.
The salesman with good empathy. He senses the reactions of the customer and is able to adjust to these reactions. He is not simply bound by a prepared sales track, but he functions in terms of the real interaction between himself and the customer. Sensing what the customer is feeling, he is able to change pace, double back on his track, and make whatever creative modifications might be necessary to home in on the target and close the sale.
• 44% of sales people give up after one “no”
• 22% give up after two “no’s”
• 14% give up after three “no’s”
• 12% give up after four “no’s”
It means just 8% of salesmen request for the order a fifth time and rest 92% give up.
Intensive Knowledge: Salesmen must possess comprehensive and intensive knowledge of products to be sold by him like technical and semi technical nature of product, product knowledge is the key factor of success.
Competitors Knowledge : Keep the eyes open on the competition like what they are offering, can help you to make your products, services and marketing stand out.
Communication Skills: Being able to communicate effectively is the most important of all life skills so to become a good salesman it is must.
Good listener: Only a good listener can be effective communicator.
Customer is always right Attitude: Convince customers that they will get good service at this company and Convince employees to give customers good service.
Never contradict with prospective buyer and always say Sir you are right.