Category: MARKETING VIDEO

In this video Mrs. Pratibha Bohra, Assistant Professor, Biyani Girls College explains about types of Advertisement. There are many types of advertisement and can be classified on seven bases as given in this video.

In this Video, Dr. Pawan Kumar Patodia, associate professor, Biyani Girls College, Jaipur, explains about the comparative study of theoretical frequency distribution that is binomial, poisson and normal distribution.

Learn introduction to sales management after wath this informational video on youtube, made by Biyani Girls College, India’s fastest growing girls College.

Ms. Sakshi Arora,Assistant Professor , Biyani Girls College , explains PLC is a concept that seeks to describe a product’s sales, competitors, profits, customers and marketing emphasis from its beginning until it is removed from the market . PLC has 4 stages: Introduction,Growth,Maturity and Decline. The length of a particular stage may be long or short depending on the type of product.
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Dr. Sakshi Arora, Assistant Professor, Biyani Groups of colleges, Jaipur explains about Marketing management. It is the process of planning, implementing and controlling the marketing programmes to achieve marketing goals. It also focuses on market where seller and buyer meet together and enter into transaction. It performs all managerial functions in the field of marketing. It builds up appropriate marketing plans or marketing mix to fulfill the set goals of the business.www.gurukpo.com, www.biyanicolleges.org

In this video lecture the concept of co-branding has been discussed. In co-branding, two established companies are coming together to form an alliance to achieve certain goals. The alliance makes a stronger brand than individual brands, and attracts buyers for both the established brands.

In this video lecture different types of advertisements has been discussed. This comprise of Commercial, Non-commercial, Primary Demand, Selective Demand, Classified, Display and Comparative advertising.

In this video lecture meaning of sales promotion as well its nature has been discussed. It comprises various factors such as: Sales promotion is a non recurring activity which is action oriented. In today’s context sales promotion is not only an element of promotion mix however it has a strategic role to play in marketing mix also.