• May 27, 2024

MCA Fifth Semester Model Papers

Faculty: IT 2019 Sample Papers with Solutions Sr. No.  Paper Name  Question Paper Link  Solution Link 1.  Cloud Computing  Click Here  Click Here 2.  Analysis & Design of Algorithm  Click Here …

MCA Third Semester Model Papers

Faculty: IT 2019 Sample Papers with Solutions Sr. No.  Paper Name  Question Paper Link  Solution Link 1.  Java Technologies  Click Here  Click Here 2.  Web Technologies  Click Here  Click Here 3. …

MCA First Semester Model Papers

Faculty: IT 2019 Sample Papers with Solutions Sr. No.  Paper Name  Question Paper Link  Solution Link 1.  Discrete Mathematics  Click Here  Click Here 2.  Programming in C & C++  Click Here …

MSC (Biotechnology) Previous Year Model Papers

Faculty: Science 2019 Sample Papers with Solutions Sr. No.  Paper Name  Question Paper Link  Solution Link 1  Immunology, Virology and Pathogenesis  Click Here  Click Here 2.  Cell Biology  Click Here  Click …

MSC (Biotechnology) Final Year Model Papers

Faculty: Science 2019 Sample Papers with Solutions Sr. No.  Paper Name  Question Paper Link  Solution Link 1  Plant Biotechnology  Click Here  Click Here 2.  Genetic Engineering  Click Here  Click Here

Section A
Introduction of Marketing Communication and Advertising-Overview of marketing communication, Factors affecting the marketing communication mix, Integrated Marketing Communication, Ethical issues in marketing communication. Advertising as a Management Function. Role of Advertising in the Marketing Process. Consumer Orientation in Advertising. Types of Advertising, Methods of Classification.
Marketing Communication Planning-Models of marketing communication, developing & control of marketing communication, marketing communication planning procedure.
Advertising objectives and planning – Meaning Definition and objectives of Advertising, Types of advertising, and the advertising agency: Function & types, Advertising Agency compensation. Creative strategy – Target market & creative objective, advertising Appeals, Creative format & creation stage, Copy testing and plagnosis.
Steps in Advertising Strategies. Creative Strategy-Various appeals and execution Styles, General idea of What Great Advertising Thinkers say-both Indian and foreign, Print advertising, Electronics advertising, outdoor advertising, direct mail advertising.
Media planning & promotion – Environment analysis media object, Media strategy & media planning modes, Indoor media, out door media, Measuring Advertisement Performances, Current developments in advertising. Media mix-print, broad cast (T.V. & Radio), Cinema, Outdoor, Direct Mail advertising, and Internet. Defining media planning-From marketing plan to media plan, challenges in media planning.

Author

deepesh@biyanicolleges.org

Leave a Reply